I'm Zaid
A product designer leader with expert knowledge in end-to-end UX design, visual design, copywriting, strategy since 2010.
I've helped businesses across enterprise, SaaS, Travel, Fintech, Gaming, Retail, and eCommerce delight users and create business results.
Featured work
736% increase in revenue from blog traffic
I led a comprehensive UX redesign of eco-fashion brand tentree's eCommerce website, optimizing key page templates and integrating the brand's core mission throughout the user experience to drive sales and boost engagement.
- 80.95% increase in conversion rate for product category pages
- Redesigned key pages (Home, Product, Category) to improve shopping experience
- Optimized blog content, tying it to product categories, resulting in 736% revenue increase from blog traffic
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Redesigned critical financial workflows
I optimized key banking transactions and document management processes for Fiserv, enhancing user efficiency and system functionality in a legacy-to-web redesign project.
- Prototyped bank teller transactions for legacy-to-web redesign
- Designed workflows for Wire Transfer, Cash Back, and Electronic Funds transactions
- Created processes for document type definitions (creating, editing, and archiving)
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Unified 5 apps into 1 seamless web app
At Leviton, I redesigned and consolidated multiple complex applications into one intuitive web application, improving user experience and operational efficiency for lighting design and sales workflows.
- Combined 5 applications across multiple teams into 1 seamless web application
- Designed interaction models and interfaces for lighting design and sales workflows
- Collaborated with stakeholders to define requirements and constraints
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What I do
Product design & strategy
I create seamless experiences that look great and drive business results. By combining strategic thinking with interaction design, I optimize user flows and reduce friction, increasing usability, engagement, and conversions.
Brand positioning & messaging
I help clients differentiate from their competitors in how they express who they are — and how they do business — in a way that drives engagement and sales, uncovering my client's unique market position, then creating story and world-building that romances their audience.
Conversion-focused copywriting
I help clients turn vision, mission, values, and data into conversion tools — content that guides visitors through a story, turning casual browsers into loyal customers and advocates for the brand.
“Zaid is in a league of his own. He's set the bar so high for messaging and design strategy, to the point that with any new project, one of the first things I do is figure out how quickly we can get his eyes on it."
– Josh Boone, Founder, Pure Web Results
Trusted by startup leaders
“Zaid’s ability to capture ideas, dig deeper into the “whys,” and set it out in a structured and manageable method helped me go from swimming in an ocean of sales coaches to finding a new space to dive into, by focussing on my passions, strengths and abilities.”
Susie MathiesonOwner, The Small Stuff
“Zaid has this ability to draw from your deeply held personal values & passions and incorporate them into your business' essence.”
Chris GuiseppiniPrincipal, Sondor Media
“My online sales have doubled since working with Zaid.”
Brenda Lord EnyartOwner & Roaster, Sauvie Island Coffee Company
“Zaid...fundamentally changed how I thought about my own profession. I had been surrounded by mountains of value the whole time.”
Sam McNerneyFounder, McNerney Insights
“Zaid...was able to give me clear and precise directions as to where I needed to focus my energy and how to say what I needed to say. He has definitely made an impact on me.”
Dimeji AjasinArchitect, Designer
Ready to improve your brand's digital presence?
Let's work together to enhance your user experience and drive growth for your brand.
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