Over the last 14 years, I have worked at companies such as Expedia, Xbox One, Apple, Microsoft, tentree, and Intel to elevate the experience of their products.

I love to be in dialogue with clients. Working live, using whiteboards, paper, and code. I use design to show, ask, and envision, and to help stakeholders explain, react, and clarify.

My resume can be viewed online.

• Connect with me on LinkedIn
• Call me at (714) 943-5439
• Email me at zaid [dot] hisham [at] gmail.com

Sam McNerney

Zaid did to me what Remy did to that grumpy food critic at the end of Ratatouille. He fundamentally changed how I thought about my own profession. The result? I finally looked up. And thank God I did, because I had been surrounded by mountains of value the whole time.

Dimeji Ajasin

Zaid is a phenomenal coach! He is an awesome guy who immediately made time for me and listened to my story. He was able to give me clear and precise directions as to where I needed to focus my energy and how to say what I needed to say. He has definitely made an impact on me. Thank you! Zaid is a phenomenal coach! He is an awesome guy who immediately made time for me and listened to my story. He was able to give me clear and precise directions as to where I needed to focus my energy and how to say what I needed to say. He has definitely made an impact on me. Thank you!

Brenda Lord Enyart

I hired Zaid on during the pandemic to beef up my online sales. This part of my business has always been neglected because of my lack of understanding how to break into it. I really didn't trust the advice I was getting pitched to boost my company's profile online. I met with Zaid, he had great ideas and great energy and is well versed in the subject. Zaid got me started on a regular email campaign that goes out to my customers multiple times a week. The focus is on making the emails interesting and fun to read, instead of bombarding them with "sales pitches". My customers love it! The proof is in the pudding as they say and my online sales have doubled since working with Zaid. If you are looking to boost your online sales I highly recommend Zaid Consulting. He's knowledgeable, thorough, funny and great to work with!

Chris Giuseppini

Zaid's methodology behind his systems is incredible. He has this ability to draw from your deeply held personal values & passions and incorporate them into your business' essence. Not only does he bring clarity to how these things relate, but he has a one of a kind visualizer on how to pull infinite content ideas from. He will install discipline in you that develops boundaries so that you can focus on the right track for your business. I find myself echoing things that Zaid teaches me to others, and that is the surest thing in proving that the concepts he's showing me, really stick.

Josh Boone

Zaid is in a league of his own. He's set the bar so high for UX and conversion strategy, to the point where now when I onboard a new client, one of the first things I do is see how quickly we can pull him in on it. We've worked on over 10 projects together over the past 3 years. One quite extensively over 6 months implementing a whole new design framework for a $75+ million ecomm brand – and he has just crushed it every time. Zaid is passionate. You'll discover that very quickly working with him. Give him about 10 minutes to discuss a project, and he'll just start exploding with ideas. He and I have had long jam sessions just bouncing ideas back and forth. I love it, and my clients do too. Because he's able to harness those ideas, go back, assess it all from a 10k foot view, and turn it into a cohesive user flow and experience…I genuinely get excited to see his drafts and what he comes up with, because it's always better than whatever I'm envisioning. And I cannot overstate the value and relief in knowing that when Zaid gives me a due date for a deliverable, I don't have to stress or pad in extra time "just in case", because he has always delivered…If you're looking for a strategic partner – a user experience and brand positioning rockstar to come in and actually deliver, Zaid is your man.

Susie Mathieson

Zaid and I connected on Clubhouse after he gave me some great advice on starting out with my coaching business. After setting up a discovery call, ideas soon started flying and within three hours, we had a solid, differentiated positioning strategy for the coaching branch of my business. I now know the next steps towards my communication strategy, I have specific and useable ideas for my content and I have a roadmap for the foreseeable future. Zaid’s ability to capture ideas, dig deeper into the “whys” and set it out in a structured and manageable method helped me go from swimming in an ocean of sales coaches to finding a new space to dive into, by focussing on my passions, strengths and abilities. The combination of tools and idea generation methods helped me to visualize these ideas and take away a number of actionable tasks to take me to the next stage in my positioning strategy.