Revelation Global makes apps for market researchers who conduct online qualitative studies.

The team had four major design goals based on client feedback about must-have features and a strategy to stay ahead of the competition:

• A social experience for study participants that increased engagement, which would increase quantitative data
• A visual feed of responses that encouraged participants to view other people’s responses
• A minimal visual design that would facilitate — market research firms and internal teams at companies like Johnson & Johnson — to white-label the app with their own branding
• 100% feature parity for mobile-only studies

We needed to offer mobile as a stand alone product, so we started there and translated the core interactions and visual style over to the web app.

I worked closely with 2 in-house developers and a local development agency on the mobile web and iOS from initial concept to production and release over the course of nine months.

Deliverables included wireframes, userflows, UI style guides, and custom icons.